Overview

Amid an ever changing and competitive landscape, it is crucial to have great consumer facing product  information, to give online shoppers the information they need for research and purchase.  

Revlon, one of Australia’s best loved cosmetic brands, sought to get their product content to ‘best in class’ level  in order to achieve their strategic goals for digital growth and strong brand recognition. To meet this challenge,  Revlon turned to SKUvantage. 

Case study the challenge

The Challenge

  • Revlon required a full turnkey solution for their product content management and imagery.
  • The Revlon team wanted a simple process  and ensuring consistency across the brand.
  • The brief included multiple images of over 600 products, with zoom and enriched  descriptions. 
  • They also required updated content to be fed  effortlessly to retailers, in order to drive both online and offline sales. 
  • SKUvantage developed an image style guide which specified lighting and camera angles to ensure consistent imagery across the brand. 
case study our approach

Our Approach

  • More than 600 products, with multiple images, were shot  in the fully equipped, state of the art SKUvantage studio space.
  • Additional images to highlight benefits offered by  individual products were also shot.
  • This included styling comped? images of product groups such as eye shadow and  application bruses. 
  • Professional image editors from SKUvantage worked on the  photographs to ensure consistency of colour across products and complience with the Revlon image style guide.

 

Case study the result

The Result

  • After completing photography of all 600 images, SKUvantage uploaded the catalogue of enriched product content into Revlon’s information management platform, hosted with SKUlibrary.
  • From there, the new content was seamlessly fed through to retailers for use in catalogues and on customer-facing eCommerce platforms.
  • Revlon Australia were very pleased with the speed, accuracy and quality of the images captured by SKUvantage studios. 
  • In the end, over 1,800 individual images were taken of the 600 products. SKUlibrary feed this content through to  Chemist Warehouse, Coles, Woolworths and other retailers.  
  • As a result of their enriched product content, Revlon were able to optimise a number of new commercial opportunities.
  • Additionally, their brands ‘popped’ on important digital channels, raising them to best in class level and helping to increase online sale volumes.  
Revlon
Revlon

Marketing Manager, Revlon

“The SKUvantage team were super professional and responsive throughout the set up of our more than 600 SKUs on SKUlibrary. They were very quick to answer any of our queries and help troubleshoot. They were happy to re-shoot any images we weren’t 100% satisfied with and would always call to double check things before proceeding. Nothing seemed like too much trouble. A great team to work with!”